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Website development project.

Phase one: Typography, UI Components, Layout.

Black Plum Scarves

Typography

Scale of main elements. Multiples of 1.333.

Cwm fjord bank glyphs vext quiz

H1 : 4.209rem

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H2 : 3.157rem

Cwm fjord bank glyphs vext quiz

H3 : 2.369rem

Amazingly few discotheques provide jukeboxes

H4 : 1.777rem

Cwm fjord bank glyphs vext quiz

H5 : 1.333rem



H2

I chose the Work Sans font for both headings and body copy.



Body

I like the added legibility of the two story "a"s and "g"s and the "l" with a foot. This "l" might be a burden on the reader for long passages text. But these cases will likely be rare. The differentiation of the letterforms will provide clarity to the informational content which will be the bulk of what is offered. I considered Source Sans, which has a lot of the same features. But decided the voice of Work Sans more closely matched Black Plum's. I am a big fan of IBM Plex. But it would be an added concern, at the very least, to have to think about every layout and component with an eye toward avoiding looking like an IBM production.


Black Plum